Search · Strategy · Content leadership
Search that
moves the
business forward.
I’m Carolyn Lyden — I build SEO, AEO, and content programs that get brands found by people and by the AI engines now answering their questions.
The short version
Fifteen years leading SEO and content for B2B SaaS, global enterprises, and fast-growing brands — building the search systems, content programs, and teams that scale.
I study how search is changing and what stubbornly stays the same — how AI engines surface information, and how content structure, technical fundamentals, and brand authority shape visibility in both classic search and AI answers.
Then I turn that into clear web roadmaps: mapping intent, restructuring sites, and building content systems that answer real questions and connect to revenue. Audience-first, not product-first. More about me →
What I do
Three ways I help teams
get found.
- 01
SEO & AEO strategy
Technical foundations, intent mapping, and site architecture that earn visibility across search engines and AI answer engines alike.
Audits · Roadmaps · Architecture - 02
Content systems
Repeatable frameworks that answer real questions, scale with the team, and tie content directly to pipeline and revenue.
Frameworks · Briefs · Editorial ops - 03
Web experience
UX-minded restructures that make sites clear, useful, and easy to find — turning organic discovery into conversion.
IA · UX · Conversion
Also on my mind
I speak nationally on salary negotiation and pay equity — data, stories, and scripts that help people advocate for themselves.
The pay equity talk →Let’s talk
Got a search problem
worth solving?
Whether you want to strengthen organic presence, rebuild site strategy, prep content for AI search, or book a talk — I’d love to hear about it.